Welcome to Communication Hackers
We’re Laura & Eric Hsu – husband and wife duo, and the team behind Communication Hackers.
- Laura is a user experience and strategy expert with over a decade of experience helping subject-matter experts communicate in a way that grabs attention, builds engagement, and drives action.
- For business legal advice and sophisticated technical expertise (like WordPress and SEO assistance), she contracts with her husband Eric.
Together we create digital marketing shortcuts and coaching solutions that empower professionals to reach and sell online more efficiently.
We help solopreneurs do digital easier. Digital marketing can be complicated. Our mission is to simplify. Everyone wants to do it for you. Our mission is to empower you.
Quite simply, if you have “Owner,” “Founder,” “CEO,” “President” or “Solopreneur” in your job title (whether you like to admit it or not) and you need this whole digital marketing thing translated into language you can actually work with, then we’d love to work with you.
We know when you’re running your own business, you don’t have time to learn how to be a marketer too. That’s why we make it our mission to build shortcuts to help make your digital life easier, and to give you simple, straight forward coaching and advice.
Sure, these days you can find just about anything online, but lots of online digital marketing resources are written for marketers as their audience. They are full of insider lingo, in-the-weeds details you don’t need, and often a lack of the strategic big picture that you need as a business owner.
These might be fine for people who have “marketer” in their job title, but when you’re the owner, you need something much more concise and practical.
That’s where we come in.
As your digital marketing consultants, we offer practical advice you can actually use. That’s it. No hard sells, no games, no fancy words and steep learning curve. Just simple, easy-follow advice.
We Teach You to Fish
YOU’VE UNDOUBTEDLY HEARD THE SAYING: “GIVE A MAN A FISH, FEED HIM FOR A DAY. TEACH A MAN TO FISH, FEED HIM FOR A LIFETIME.”
WE DON’T JUST TEACH YOU TO FISH WHEN IT COMES TO DIGITAL MARKETING, WE BUILD THE MOST BADASS FISHING RODS THE FISH HAVE EVER SEEN!
EASY TO APPLY > TODAY
Everything from our tailored solutions to our customized coaching is totally practical.
NOBODY’S GOT TIME FOR “COMPLICATED”
Time is money. Aggravation wastes time. We help you save time & aggravation.
That’s how you know it will work for your business. We are our own consumers too.
What We Build
Here’s why you should even give us the time of day…
Digital marketers are a dime a dozen these days. Chances are they’ve inundated your inbox, Facebook feed, and maybe even knocked on your door.
We think most of them are missing the mark though. “You need help with your business marketing.” “Lemme do it all for you.” “I can take that pesky ‘marketing’ thing off your plate.” That seems to be the mantra as they demonstrate how complicated things are. Then turn around and offer to do it all for you. For a gazillion dollars a month.
Of course, you can’t afford to just blindly outsource your business marketing can you? Not when no-one knows your business quite like you. Not when, as a solopreneur, you are your own brand. Digital or not, letting someone have the keys to your business marketing is simply a bad idea.
We don’t think so. That’s why we started Communication Hackers.
We create digital marketing hacks. So you can get more done.
Meet the Hackers
HACKERS? COMMUNICATION? WHO ARE WE AND HOW DID WE END UP WITH A NAME LIKE THAT? HERE’S OUR STORY.
Laura Hsu, AKA Maven of Messaging
Hi, I’m Laura, founder and owner of Communication Hackers, LLC.
Every lasting business must have a “secret sauce.” What’s mine? Well, I bring a unique flair to digital marketing as I have a background in English literature, a keen interest in visual art, and extensive experience in technical communication.
I am naturally driven to create & teach hacks to help people craft better stories to get noticed. As a former high school English teacher, I know that most people want to crack the code of this writing thing. When my middle school English teacher taught me the 5-paragraph essay template, I instantly realized that there is a science behind writing. Writing & messaging doesn’t have to be this mystical, innate (you simply have it or you don’t) art. My life mission is to do the research, crack the codes, create the blueprints, and share the results with you. If you’re looking for honest, audience-viewpoint feedback and suggestions, I will be here ready to help.
I’ve also got a natural eye for design and especially enjoy the juncture of design and messaging. This has made Instagram a natural fit for me, and I love helping businesses like yours understand how to use this indispensable marketing tool to reach customers. Even beyond Instagram, I’ve studied the science of how design fosters trust and is, therefore, a critical part of your marketing funnel. Since I’m naturally a teacher at heart, I can take what I’ve learned and help you understand the practical why, what, and how of design and how it fits into your digital marketing strategy.
Do you want some help getting unstuck or perhaps wanting to take your digital marketing to the next level? Come check out all the super-practical ways we can help you (browse our Solutions). Our Solutions are always easy-to-implement, and strategically hacked so that you get only what you need – and none of the fluff. If you’re not sure which solution you need (but you want answers fast), a Strategy Session with us might be your best bet.
Eric Hsu, AKA The Legal Guru
Hi, I’m Eric. I’m not only Laura’s husband, but I do contract legal work and provide technical help to Communication Hackers, LLC.
With my background in law, public speaking, teaching, and business, I’m the message-crafting and technical applications half of the Communication Hackers team. I enjoy the constant process of honing my skills in such technical topics as WordPress, SEO, Adwords, analytics, Facebook Ads, landing page building, headline psychology, and marketing funnel optimization. In turn, I love to teach business owners like you how to make it all work together like a well-oiled marketing machine.
Are you a service professional (like an accountant, financial planner or lawyer)? I’m also a practicing lawyer with a boutique practice (Clear Focus Law) focused on helping small business, so I’m especially attuned to the digital marketing needs of fellow professionals. I understand the restrictions of industry marketing regulations (since I’m subject to them too) but don’t think this should ever hold you back. To the contrary, industry regulations make it even more important to have a well-thought-out digital marketing plan and a properly constructed marketing funnel that works.
Would you like help figuring out steps to improve your marketing funnel? Schedule a Strategy Session with us and we can systematically help you create an action plan.