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    The Communication Hackers Blog

    Content marketing

September 12, 2017

The truth about Instagram marketing. 3 simple reasons you need it.

The Instagram marketing train is leaving the station. Are you onboard?

Everyone is talking about Instagram. But, isn’t it just for teenagers? Can Instagram marketing be used for your products and services? Does this simple, picture and video-driven platform really work?

Yes! You can and should be using Instagram marketing to promote your business.

In fact, you can’t afford to do without it.

It’s time to stop talking and start doing. Get the jump on your competition and get your business on Instagram before your competition does!

Still not convinced?

Here are the top 3 reasons you should add Instagram to your B2C or B2B digital marketing strategy.

Reason #1 It’s The Fastest Growing Social Media Platform

As of April 2017, Instagram has more than 700 million monthly users—and counting!

Six out of every 10 adults are on Instagram, and 77.6 million Instagram users are from the US.

So, while Facebook and Twitter may be popular, you simply can’t afford to ignore Instagram for much longer.

In fact, a recent study shows that while Instagram is seeing meteoric growth, Facebook is holding steady, and Twitter is actually losing users!

Reason #2 The Early Bird Catches The Worm

Even with its rapid acceleration, very few businesses are using Instagram. Remember, only 77.6 million people in the US use Instagram. That means lots of room for growth.

This is good for you because early adopters get rewarded.

Between 2016 and 2017 the number of users placing Instagram on a monthly basis grew from 200,000 to over 1 million. So, as you can see, things are really picking up!

Start using Instagram today, before your competition catches wind.

Can you imagine being one of the first businesses to really capitalize on Twitter in the early 2000s or Facebook in its initial growth years?

Now you can do that with Instagram.

Reason #3 Engaging Visuals

People love pictures and stories. Instagram delivers both.

And not to worry because you don’t have to be a whiz with photoshop. Instagram’s built-in filters and photo editing tools are easy and intuitive. After just a few posts you’ll have the hang of it.

Since you may not yet be familiar with Instagram, you can also post 3 to 60-second videos on Instagram.

In fact, when videos were introduced to the social platform—over 5 million videos were uploaded in the first 24 hours. Statistically, these videos generate 2 times the engagement of photos posted to your current social platforms.

While many other platforms are still mostly words, Instagram delivers what people crave: a clean, simple interface, and beautiful images.

Instagram Marketing: You Don’t Want To Get Left Behind

Want to get a leg up on your competition and build an Instagram presence for your business the right way? Sign up for our FREE Instagram for Business training workshop. We debuted the workshop last week to the Washington Center for Women in Business and they loved it. So we will be offering some live classes in Tri-Cities, WA and will make it available as a webinar by October. Wanna get in on the action? Just sign up for the pre-launch list and you’ll be the first to know when it is available!

Get on the Instagram train. It’s leaving the train station now, and we don’t want you to get left behind. You don’t wanna get left behind.

March 12, 2017

How to make your copy irresistible to busy people

Here’s the deal—people are busy. The web is noisy.

The digital world has trained your customers to glance over written text to decide if it’s worth investing additional seconds from our lives.

Time is a limited resource.

Instead of reading from left to right, top to bottom, everyone looks for “sign posts” instead. These signal the general content and interest factor of a written piece.

But, this style of “scanning” isn’t just limited to content we view on the internet.

Scanning is now the litmus test customers subconsciously apply to all written text, including all those thoughts you’ve written to promote your business. Pass this test and you’ll get their attention for a few minutes. Fail and you’ve just wasted your time. Read More

February 1, 2017

If you still rely on bulleted-list slides …this remedy is for you.

plus it’s easy & free!!!

My last blog post briefly indicates my disdain for bulleted lists. Why do I hate them so?  Let me count the ways. Slide decks containing bulleted lists are completely predictable, unimaginative.  Even worse, during your talk the audience will quickly read through your list in top-to-bottom order and see each item as equally weighted—without it being obvious which items are meant to take precedence over others. But the death of your talk doesn’t stop there. After your audience has read through your bulleted list faster than you can explain each item, they zone out and stop giving you their full attention because they already know what’s coming.

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