The Communication Hackers Blog
March 12, 2017
Here’s the deal—people are busy. The web is noisy.
The digital world has trained your customers to glance over written text to decide if it’s worth investing additional seconds from our lives.
Time is a limited resource.
Instead of reading from left to right, top to bottom, everyone looks for “sign posts” instead. These signal the general content and interest factor of a written piece.
But, this style of “scanning” isn’t just limited to content we view on the internet.
Scanning is now the litmus test customers subconsciously apply to all written text, including all those thoughts you’ve written to promote your business. Pass this test and you’ll get their attention for a few minutes. Fail and you’ve just wasted your time. Read More
February 1, 2017
plus it’s easy & free!!!
My last blog post briefly indicates my disdain for bulleted lists. Why do I hate them so? Let me count the ways. Slide decks containing bulleted lists are completely predictable, unimaginative. Even worse, during your talk the audience will quickly read through your list in top-to-bottom order and see each item as equally weighted—without it being obvious which items are meant to take precedence over others. But the death of your talk doesn’t stop there. After your audience has read through your bulleted list faster than you can explain each item, they zone out and stop giving you their full attention because they already know what’s coming.