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January 16, 2018

3 Good Reasons to Rejoice About the Latest Facebook Announcement

Don’t fret about the latest Facebook announcement. Rejoice instead.

Facebook made a big announcement last week that set the marketing world on edge.

For those of you who missed it, the point of this announcement was that Facebook will be making a major change to its algorithm to favor personal interactions and news, over publisher content.

Facebook’s announcement is great for users. Just as an experiment, right after we read the announcement we counted how many posts by marketers were interpersed into our personal feed. The number, roughly 1 in 6, was becoming a serious distraction. Add to that the fact that most of these posts were more about selling a product than sharing interesting content, and “serious distractio”n was starting to become “annoying distraction.”

What does this all mean for your business though?

Reactions have run the spectrum from “oh no” (reflected in Facebook’s share price) or serious concern, to “ho hum.”

Here’s why I think you should rejoice instead. Read More