The Communication Hackers Blog
March 29, 2017
Let my mistake be your learning opportunity
If you want your service business to thrive instead of just survive, avoid the pricing mistake I made a few years ago.
When I first started practicing law as a side-hustle, pricing my services was my biggest hurdle. Maybe you can identify with this.
I made the same mistake that many new business owners make.
I based my pricing off my own perceptions of my services. Read More
February 16, 2017
Emphasizing your credentials in business communications is a losing strategy.
Even so, we see it everywhere. Just look at online bios and “About Me” pages.
We’ve been duped.
We’ve all been told credentials —degrees, titles, years of experience— are what get us noticed.
After all, people need to know you can do the job.
Credentials are supposed to demonstrate that you can.
But, emphasizing credentials in business communication will usually backfire, especially if your audience is hearing from you for the first time. Read More