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    The Communication Hackers Blog


February 16, 2017

Your credentials don’t matter. This does.

Emphasizing your credentials in business communications is a losing strategy.

Even so, we see it everywhere. Just look at online bios and “About Me” pages.

We’ve been duped.

We’ve all been told credentials —degrees, titles, years of experience— are what get us noticed.

After all, people need to know you can do the job.

Credentials are supposed to demonstrate that you can.

But, emphasizing credentials in business communication will usually backfire, especially if your audience is hearing from you for the first time. Read More