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    The Communication Hackers Blog

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February 16, 2017

Your credentials don’t matter. This does.

Emphasizing your credentials in business communications is a losing strategy.

Even so, we see it everywhere. Just look at online bios and “About Me” pages.

We’ve been duped.

We’ve all been told credentials —degrees, titles, years of experience— are what get us noticed.

After all, people need to know you can do the job.

Credentials are supposed to demonstrate that you can.

But, emphasizing credentials in business communication will usually backfire, especially if your audience is hearing from you for the first time. Read More

January 30, 2017

This one under-used hack will make your business presentations skyrocket!

Five minutes to go and people are still streaming in…

Your palms are a bit sweaty and you’ve got butterflies in the pit of your stomach but the sweat is quick to dry and the butterflies are just little ones.  You’ve done this many times and the audience that you stand in front of doesn’t intimidate you anymore.  You wonder what they are thinking as you give your business presentation though.  Are they bored? Are you getting through to them? Is it even worth your time?

What if you could employ one under-used, and easily applicable hack and guarantee to skyrocket the effectiveness of every single business presentation you will ever make again?

This hack is simple: make the switch from fact-dumper to storyteller. This is THE most effective and powerful thing you can do to improve your presentations.

Read More