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    The Communication Hackers Blog

    Proposal writing

March 12, 2017

How to make your copy irresistible to busy people

Here’s the deal—people are busy. The web is noisy.

The digital world has trained your customers to glance over written text to decide if it’s worth investing additional seconds from our lives.

Time is a limited resource.

Instead of reading from left to right, top to bottom, everyone looks for “sign posts” instead. These signal the general content and interest factor of a written piece.

But, this style of “scanning” isn’t just limited to content we view on the internet.

Scanning is now the litmus test customers subconsciously apply to all written text, including all those thoughts you’ve written to promote your business. Pass this test and you’ll get their attention for a few minutes. Fail and you’ve just wasted your time. Read More

January 18, 2017

5 hacks to clear, visually-appealing copy people will actually want to read

If you’re like me, you don’t write for the joy of pontificating. You want your copy to reach your audience, entice them into reading its entirety, and compel them towards action. Here are five simple hacks that will help you produce copy that gets noticed. Read More