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    The Communication Hackers Blog


March 12, 2017

How to make your copy irresistible to busy people

Here’s the deal—people are busy. The web is noisy.

The digital world has trained your customers to glance over written text to decide if it’s worth investing additional seconds from our lives.

Time is a limited resource.

Instead of reading from left to right, top to bottom, everyone looks for “sign posts” instead. These signal the general content and interest factor of a written piece.

But, this style of “scanning” isn’t just limited to content we view on the internet.

Scanning is now the litmus test customers subconsciously apply to all written text, including all those thoughts you’ve written to promote your business. Pass this test and you’ll get their attention for a few minutes. Fail and you’ve just wasted your time. Read More