The Communication Hackers Blog
November 9, 2017
Have you been paying attention to the Airbnb revolution?
Essentially Airbnb has totally disrupted the hotel and hospitality industry. With its killer platform it has revolutionized the way people travel. Some hotels have tried to ignore Airbnb (or have complained to regulatory authorities about them) and they are suffering. Others have adapted and have become more competitive in the digital space.
Of course Airbnb is just one of many examples. We can talk about Uber, Avvo, Betterment, etc, etc.
Have you thought about what this all means for your business?
Well, unless you have some rare business that cannot work better on a completely digital platform, here are the key takeaways.
- You’d better be building a digital brand. You’d better be spending an inordinate amount of time learning the digital landscape and figuring out how your business will stand out there. Those businesses and professionals that don’t have a digital brand won’t be in business in 2020. Digital brands aren’t built on credentials either. So leave your MBA, PhD, or JD, etc at the door when you’re building your online reputation. People are realizing that these letters don’t necessarily translate into value. Instead, they’re focusing on what kind of content you produce, your reviews from other customers or clients, and what your social media presence looks like.
- Make use of the platform. Avvo.com has completely revolutionized the legal industry. It has given consumers unprecedented access to crowd-sourced reviews about lawyers, has massively incentivized lawyers to give out lots of free advice and to change their fee structures (read: flat fees) and, most importantly, it has given lawyers a platform to reach LOTS more clients. Problem is, many lawyers resent Avvo because of how it has disrupted the legal industry and refuse to advertise there or even to claim their profile (which exists regardless). These are the lawyers who are probably complaining to the state bar associations about Avvo. These are also the ones who are bleeding red when it comes to revenue. You can’t stop the digital train and as the saying goes, “if you can’t beat ‘em, join ‘em.” Be open to using platforms that are made available to you.
- Build platforms, not products. Are you the more enterprising type? Wanna build something digital? Well learn from Uber and build a platform, not just a product. With Uber, the individual drivers are offering a product (and some are even doing pretty well doing so). However, the clear winners are the owners of Uber since they created the very platform where all this business takes place. Platforms beat products every time.
- Keep looking for opportunities to be the first on scene for new digital and social platforms so you can build attention there. Attention is the #1 most important commodity in the digital world (thanks for teaching me that Garyvee). The first people to build huge followings on Twitter were huge winners in their fields. Same goes for Youtube and Vine (even if the latter was short lived). Now it’s Instagram’s heyday and soon to be Snapchat. Understand that platforms come and go and that the risk-takers who take the time to build enterprises early on the successful ones win. Bigtime. Be willing to capitalize on the next one to come along and let go of ones that no longer work. That means ditching your Myspace account (finally).
Want some free training? Before we wrap up: are you ready to add Instagram to your digital marketing plan? If so you’ve gotta check out our FREE “Instagram for Small Business” training. Access this on-demand webinar here!
Bottom line. The internet is changing EVERYTHING and it isn’t slowing down. Be smart and strategic and the world literally is your oyster. Just don’t be the one who thinks “this tech thing” is a fad. Otherwise you’ll be working for your competitor who realizes it isn’t.
Now to you. What do you think about the Airbnb revolution? Has this article made your day? Made you mad? What are you doing for your business’ digital marketing? Let me know in the comments or come sound off on our Facebook page!
September 12, 2017
The Instagram marketing train is leaving the station. Are you onboard?
Everyone is talking about Instagram. But, isn’t it just for teenagers? Can Instagram marketing be used for your products and services? Does this simple, picture and video-driven platform really work?
Yes! You can and should be using Instagram marketing to promote your business.
In fact, you can’t afford to do without it.
It’s time to stop talking and start doing. Get the jump on your competition and get your business on Instagram before your competition does!
Still not convinced?
Here are the top 3 reasons you should add Instagram to your B2C or B2B digital marketing strategy.
Reason #1 It’s The Fastest Growing Social Media Platform
As of April 2017, Instagram has more than 700 million monthly users—and counting!
So, while Facebook and Twitter may be popular, you simply can’t afford to ignore Instagram for much longer.
In fact, a recent study shows that while Instagram is seeing meteoric growth, Facebook is holding steady, and Twitter is actually losing users!
Reason #2 The Early Bird Catches The Worm
Even with its rapid acceleration, very few businesses are using Instagram. Remember, only 77.6 million people in the US use Instagram. That means lots of room for growth.
This is good for you because early adopters get rewarded.
Between 2016 and 2017 the number of users placing Instagram on a monthly basis grew from 200,000 to over 1 million. So, as you can see, things are really picking up!
Start using Instagram today, before your competition catches wind.
Can you imagine being one of the first businesses to really capitalize on Twitter in the early 2000s or Facebook in its initial growth years?
Now you can do that with Instagram.
Reason #3 Engaging Visuals
People love pictures and stories. Instagram delivers both.
And not to worry because you don’t have to be a whiz with photoshop. Instagram’s built-in filters and photo editing tools are easy and intuitive. After just a few posts you’ll have the hang of it.
Since you may not yet be familiar with Instagram, you can also post 3 to 60-second videos on Instagram.
In fact, when videos were introduced to the social platform—over 5 million videos were uploaded in the first 24 hours. Statistically, these videos generate 2 times the engagement of photos posted to your current social platforms.
While many other platforms are still mostly words, Instagram delivers what people crave: a clean, simple interface, and beautiful images.
Instagram Marketing: You Don’t Want To Get Left Behind
Want to get a leg up on your competition and build an Instagram presence for your business the right way? Sign up for our FREE Instagram for Business training workshop. We debuted the workshop last week to the Washington Center for Women in Business and they loved it. So we will be offering some live classes in Tri-Cities, WA and will make it available as a webinar by October. Wanna get in on the action? Just sign up for the pre-launch list and you’ll be the first to know when it is available!
Get on the Instagram train. It’s leaving the train station now, and we don’t want you to get left behind. You don’t wanna get left behind.