Here’s the deal—people are busy. The web is noisy. The digital world has trained your customers to glance over written text to decide if it’s worth investing additional seconds from our lives. Time is a [...]
plus it’s easy & free!!! My last blog post briefly indicates my disdain for bulleted lists. Why do I hate them so? Let me count the ways. Slide decks containing bulleted lists are completely predictable, [...]
If you’re like me, you don’t write for the joy of pontificating. You want your copy to reach your audience, entice them into reading its entirety, and compel them towards action. Here are five simple [...]
